About fourpercent
As a voice, we are the inspiration of ideas built to last. As a group, we are social entrepreneurs to heroes. Together we are on a journey to give a 100% of our profits to combat global depression and invest in growth and wellness.
Fourpercent began as an idea to develop a new social platform, designed to matter. An app fused around relationships and connections built to relate - - for our mental health, in the times. We are the balance of all chaos. Then, COVID-19 came and our lives as we knew it changed - for everyone. Some of us, it brought the best of us and for the rest, the worst. We knew then and now, we had something worth pursuing. Global governments along with the WHO are spending millions in new initiatives, programs and educational resources to help local communities cope. Opening the rest of us to a different kind of pandemic. The very glue backing our purpose.
Data if done right, sparks joy - fourpercent is the behaviour that creates meaningful conversations to find common connections. We do this by building passion projects into beautiful products on a bold mission to make change.
Help us rise every morning to make a fighting difference, a percent at a time.
November
25th, over a round of beers and spicy wings, a mutual idea was formed in building a dating app around mental health, total wellbeing and community barriers.
26th, name formed, product flow was created with primary purpose, 100% of apps profits will fight global depression and invest in growth.
29th, pitch deck was put together along with a list of potential founding team candidates.
December
Founding members back the idea, private social group created.
January
9th, team tools, boards, structure and resources were created.
21th, founding members come together for the first time over drinks, billiards and pong to kick off the primary general meeting of the year. There were synergies, energies and decisions, decisions, decisions.
February
18th, founding members begin reviewing candidates for CTO
29th, revised deck prepared.
March
Coronavirus makes its way to Toronto, life as we know it puts on hold. State of Emergency is enforced. Canadians rush for TP. Food delivery platforms overworked
April
A month in lockdown, Coronavirus brought out the best of us and the worst of us. Life as we knew it was still on standby. Depression begins to show between founding members.
May
19th, more than half of founding members drop from the app and focus on themselves during the pandemic. General meeting postponed.
June
Original app concept redefined from 2019 as one of series platforms to be built under the headline of fourpercent. The mission to combat global depression and invest in social growth has been relocated to the brands’s journey with the mission to to drive global change through local actions.
Company's brand strategy and tone began to form.
Stage 3, lockdown lifted. Trade Name finalized and logo style picked.
Product timeline comes to shape.
July
Current global events and social issues become the inspiration behind the first platform. New product flow created under fourpercent figurehead. Design system begin to form. Product brand strategy takes shape. Fourpercent brand messaging gets a voice.
August
Fourpercent socials finalized and registered. IA revisited and refined.
Fourpercent brand polished some more.
Brand copy ready.
September
New social justice platform named riverr. First rounds of designs begin to take shape on fourpercent socials and riverr identity. Fourpercent swag bought and location site picked for 2021 calendar year social strategy.
October
Platform - riverr socials finalized and registered. Fourpercent professional socials goes public. riverr begins development roadmap.
Cofounders celebrate the weekend with a roadtrip. Found inspiration in riverr’s messaging. riverr copy takes face.
November
Mike Bonds captures fourpercent in its ecosystem. Photography joins brands roadmap.
Fourpercent website soft released. Feedback loop taken into account. Fourpercent refines roadmap and culture.
December
Fourpercent becomes a conversation company on mental health. Cofounders prepares 2021 roadmap on riverr. Makes Project Spaces a fourpercent home.
January
riverr 2021 roadmap comes to life. Onboarding UX takes shape. 12 week feedback sprint put in place.
March
riverr user journey and experience finalized. New branding complete. Mobile and Desktop journey ready. Marketing roadmap takes shape.
June
Toronto sees some social normalcy. Lockdown lifted. Canada breaks world record on longest lockdown. Fourpercent invests in team culture and growth.
October
fourpercent takes Tommy Thompson Park by foot with Fall Wellness Walk. It's first in-person 12km journey to find common connections on mental health. The event includes special guest, experience designer, video creator and facilitator - Jan Keck - the creator of Ask Deep Questions. Event set for October 30th.
Mission Statement
fourpercent mission is to drive global change through local actions.
